Ye cannae change the laws of physics!

Jeremy Allison writes about DRM in his article “Ye cannae change the laws of physics!”.

I think that DRM is the most inappropriate technology for this time. What I don’t understand is why media companies don’t embrace the so-called “web2.0” phenomenon.

Whenever DRM is used, there’s a challenge to break it, as can be seen by the AACS fiasco, and the bytes that start with 09f9…

Any music can be listened to free on the radio, and will probably be available online in many legit and pirate sites. Those who really like the artists will most probably buy the CD after listening for a while.

Any video content will be watched by most of those who want to watch it, It’s only a matter of time. The latest Hollywood blockbuster movie will be aired on Free To Air Television in a few years,and those TV shows will probably be re-run a million times all over the world.

I think the producers of TV Shows, and TV Channels could benefit from publishing their content online (maybe even with the ads), they will gain:

  • More visibility, some shows may not make it big on a few test channels and be canceled.
  • A larger audience, instead of the few thousand people watching, you could possibly get millions of people watching.
  • Automatic Time Shifting: The people who want to watch a show do not need to wait for every Tuesday at 9:00 PM to watch their favorite show, they can watch and re-watch it anytime they want to.
  • This also saves the failed shows from fading into oblivion.
  • Maybe users could share the bandwidth in a p2p manner, as in joost.

They could even host all their stuff on youtube …. instead of sending cease-and-desist letters.

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